I've never seen a time when people are more afraid to be their true creative selves. I find that all over the world in every industry, but especially in a creative industry where the whole game is taking creative swings. People are supposed to be taking great swings because nothing great happens without taking a chance. And especially in Hollywood, the audience wants the new and the different. So if you try to adopt a tried and true policy, you'll fail.
The critique nowadays is that the movie industry is playing it too safe, making too many remakes and franchises rather than taking new risks and making new IP. The audience wants to see innovation, not the same old stories repackaged.
By following a proven formula for innovation—create, ask, and play—leaders across various industries can harness creativity and foster an environment where taking risks is encouraged and celebrated. Innovation stems from a willingness to embrace the madness.
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