"More than 97% of organizations find it tough to demonstrate the business value of gen AI, according to a survey of 600 data leaders by Wakefield Research on behalf of technology specialist Informatica. However, measuring AI ROI doesn't have to be an intractable challenge. ZDNET attended a panel session and spoke with digital leaders at the recent Informatica World Tour event in London to discover five ways to measure the value of AI projects."
"To boost growth across its regional offices, the company modernized its data infrastructure to the cloud via a partnership with Informatica and Snowflake. A new centralized data hub enables faster development, meaning teams can streamline their AI preparations. "We've seen in this project that it is possible to create a ballpark figure of what you're trying to achieve or at least point to the business value that will come from a project," she said."
Many business leaders struggle to prove that investments in generative AI deliver measurable returns. More than 97% of organizations find it tough to demonstrate gen AI's business value, per a survey of 600 data leaders by Wakefield Research for Informatica. Digital leaders recommend measuring AI value by focusing on business outcomes, starting small, and knowing when to stop or scale projects. Jotun modernized data infrastructure to the cloud with Informatica and Snowflake, creating a centralized data hub that enabled faster development and clearer ballpark estimates of project value. Storytelling with boards and careful progress tracking are essential.
Read at ZDNET
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