In a recent social media stunt to engage fans, the Brooklyn Nets faced disappointing results, highlighting the franchise's struggles to garner local support amid a challenging history.
The Nets' management decisions and injury troubles have left them without a playoff win in over three years, causing a disconnect with casual basketball fans.
Asking people to recognize NBA team logos on Coney Island showcased not only the franchise's branding struggles but also a shocking lack of basic awareness of the league.
Amidst the humorous and painful answers, incidents like mistaking the Atlanta Hawks for 'Target' reveal the franchise's disconnection with the community it represents.
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