KidSuper's founder, Colm Dillane, reflects on the partnership with the Nets, stating, 'There's so much iconography in the sport of basketball, let alone Brooklyn, so being able to create with both of those ideas as catalysts was amazing.' He emphasizes the significance of representing Brooklyn, referring to it as an iconic location that holds deep meaning for him.
The upcoming merch collection represents a mix of streetwear and high fashion, marked by its vivid colors against the Nets' traditional black-and-white color scheme. Released items include varsity jackets, a knit zip-up sweater with matching pants, and various accessories.
On the launch day, fans will be invited to a pregame party at Barclays Center Plaza featuring activities such as basketball challenges and chances to win merchandise from the new collection. 'This event is an opportunity for fans to engage directly with the culture we're celebrating,' Dillane noted.
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