The ways that audiences are engaging with museums are expanding, and we needed a new brand that meets the demands of the day, honors our rich history, and brings a whole lot of energy. And there's no better time to launch it than our 200th anniversary!
These aesthetics pay respect to years past while looking ahead: the modern san serif typeface is meant to symbolize the New York museum's multidimensionality. Additionally, the two dots - and the two 'Os' in Brooklyn - mimic the building's facade where two circles frame the names of ancient philosophers, playwrights, and poets.
There will be a new palette [that] includes a range of grays, paying homage to our limestone building, as well as brighter, more saturated hues, lending a distinctly Brooklyn vibe.
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