Bradley Gifford's journey from growing up in a food desert to creating Spoonful, an overnight oats company, emphasizes the importance of access to nutritious food. Struggling with health issues due to poor dietary options in his childhood, he recognized the need for products that cater to individuals with dietary restrictions, particularly in communities of color. Gifford's efforts have been supported by a $50,000 grant from Pharrell Williams' Black Ambition Initiative, which has opened doors for potential partnerships and expanded opportunities to enhance his business.
Growing up in a food desert and seeing how many lactose-intolerant Black and Brown people there are. And seeing that the fastest growing segment of plant-based eaters are Black and Brown people.
It's the gift that keeps on giving - not just the investment, but the opportunities that follow.
Collection
[
|
...
]