"We knew each other and teamed up in October of 2007 with an idea to have a flea market in Brooklyn when a lot of the markets in the city were closing and becoming new construction," says Demby. The Flea, as it's known, quickly became a hot spot and a media darling; it even got a shoutout from Martha Stewart on her blog.
"It helped to define the Brooklyn aesthetic of the hipster with a beard buying granola and handmade chocolate," Demby says.
"Adding food to the Flea proved so successful that Demby and Butler spun off Smorgasburg. Its foodie-party vibe has since been exported not just around the United States but around the world."
"The two Brooklyn events draw roughly 25,000 people each and operate in multiple locations - but on Sundays, they're close enough to easily visit back-to-back."
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