Local SEO enhances online presence for local searches on search engines, benefiting businesses with physical locations or local service areas.
Importance of local SEO lies in increased visibility, targeted traffic, competitive advantage, and higher conversion rates.
Conducting a local SEO audit involves checking Google Business Profile, NAP consistency, local keywords, online reviews, backlinks, and website optimization.
Google My Business optimization is vital for local SEO success, improving visibility in local search results.
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