"A lot of businesses make their month's rent [at the festival]," said Daniel Texeira, president of the MOTA. However, Texeria pointed out that there is still room for improvement. "Of the 430 businesses on Third Avenue, about 95 of them, less than 25%, are Merchants of Third Avenue members. We'd like to get our membership up. Unfortunately, Third Avenue is a tale of two cities. From around 88th to 74th, the street is active, and then there are few dead blocks. But it is starting to pick up again down around 69th Street."
Michael Esposito, co-owner of Cebu, said he has been coming to the Third Avenue Festival since he was a boy and called it a truly great day for the neighborhood. "It's a real shot in the arm for us," Esposito explained. "It basically doubles our business. The neighborhood has grown by leaps and bounds, and the Third Avenue Merchants have been evolving with everything else. They are a big presence on social media, and their events and functions are top notch."
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