Abe Lange's experience in the East Village illustrates the rising popularity of vintage clothing, symbolized by his old hoodie. Though worn, this garment has attracted a market where such imperfect aesthetics are coveted. Through his Brooklyn shop, Sumshitifound, Lange rents out these 'thrashed' items that celebrities have also embraced. Young consumers like NYU student Aulden Borthwick appreciate the backstory and authenticity behind these garments, seeing them as an affirmation of quality versus the mass-produced nature of fast fashion.
"There’s something about having a piece of clothing that somebody else wore and loved so much that it’s fallen apart, then fixed it up and continued to wear."
"These pieces may look like old rags to some, but others see garments with history and character that stand out from the flatness of fast fashion and luxury brands."
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