Gregory Shepherd emphasizes the importance of self-love when it comes to natural hair, stating, "I just want people to love their hair in its natural state." His mission with Kultivated Hair Care is to empower individuals by helping them embrace their authentic hair textures.
Shepherd reflects on his hair journey, saying, "As far as hair care, they always seemed clean cut and sharp... I wanted more. I didn't want some mundane task of being behind a desk, not really doing anything." This highlights his desire for both professional fulfillment and personal expression through hair.
Concerning the hair care industry, Shepherd notes, "I was a product junkie... there are like 30 different ingredients I couldn't even pronounce." This frustration prompted him to create a line that focuses on transparency and the use of whole-natural ingredients, avoiding harsh chemicals.
Shepherd observes the industry's shift, stating, "Over the past few years, many people have spoken against these added ingredients citing hair damage and dryness. More people have opted for whole-natural ingredients, a trend I'm trying to capitalize." This captures his motivation to address consumer concerns.
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