"We love to say, we're not in the fashion business, we're in the customer service business. We understand what people are looking for. We believe that the store is not just a place to come and buy clothing, it's a place where it's an extension of our personal brands, our personal beliefs and our outlook on life."
"The store is called Reimagined BK because the couple are 'reimagining our lives together.' They describe their style as boho-chic, focusing on gowns, suits and other special-occasion outfits."
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