Mayor Eric Adams and FDNY officials invested $1 million in an ad campaign to raise awareness on the dangers of faulty lithium-ion batteries, emphasizing the critical need for users to follow charging precautions to prevent devastating fires.
The ad campaign includes materials in 10 languages targeting communities prone to battery-related fires, along with ads in public spaces. FDNY plans to allocate $750,000 for ads and $250,000 for educational resources and advanced firefighting equipment to combat battery fires.
FDNY Commissioner Laura Kavanagh stressed the critical nature of understanding the risks associated with lithium-ion batteries, urging all users to engage with the campaign to comprehend the potential damage these batteries can cause and prioritize safety.
Real stories from individuals like delivery workers are featured in the ads, emphasizing the importance of taking precautions when charging lithium-ion batteries to prevent accidents. Users are encouraged to consider the safety of themselves, their families, neighbors, and first responders.
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