The mega hair festival grew to a historic movement from home-based meetings to events, to big venues throughout New York. 'We did that until the demand was so great, that lines were around the corner. This was just by word of mouth.'
Today, ten years since the revolution of black, brown, and curly hair have become a trend, Curl Fest has a phenomenal rave across the world. The ladies used social media to build the brand...
"She reached out to her network via a google email thread, before group chats were even a thing, to get advice on the new journey from her friends. From there, we added friends of friends, and we grew to become over 70 people across the world."
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