Tawana Schlegel, founder of Tawana Schlegel Design, initially pursued a career in fashion but found her true passion in floral and interior design. With experience in creating floral designs for various commercial spaces and residences, she aims to understand each unique space's characteristics and needs. She collaborates with other Black-woman owned businesses to foster community spirit while sourcing her blooms from New York's Chelsea flower market, ensuring her arrangements not only beautify but serve a distinct purpose and connect with their environments.
"I love floral design, and I love florists, but I always think it needs a purpose," Schlegel told BK Reader. "You need to know where it's going. You need to understand the space it's going to live in."
"I can make these flowers sing in your house," said Schlegel. "I need to understand the big picture. Sometimes people get confused about if I'm using an anemone or a peony, [and] I was like, 'I need to know...
Most of her bouquets are sourced with flowers that come from the flower market in Manhattan's Chelsea neighborhood. There, she connects with other florists and floral designers and bond over a shared creativity and passion for the craft.
Although she enjoyed clothing design, she wasn't a fan of the fashion industry, she said. Now, she creates beautiful commercial floral designs and decorates homes and event spaces across the tri-state area, including for popular hotel brands like the Firmdale Hotels, amongst others.
Collection
[
|
...
]