Ed Sheeran showcased his love for Ipswich through a pop-up bar event where he performed his new song "Old Phone." This song, which will feature on his eighth album "Play," explores the emotional aspect of revisiting old messages from loved ones who have passed. Fans were invited to participate by sharing significant videos and texts, some of which were included in the music video, demonstrating the song's theme of nostalgia and connection with the past.
Entry into the pub required fans to find old messages or videos that had special significance to them and send them to a text line set up by Sheeran.
The concept of the song, which Sheeran explains at the start of the video, "is all about finding my old phone. I was finding text messages from people that aren't even here anymore and reading conversations with people that I wish I could have conversations with now."
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