The Pumpkin Spice Latte returned to Starbucks menus in the U.S. and Canada. The drink is Starbucks' most popular seasonal beverage, with hundreds of millions sold since its 2003 launch. Competitors introduced pumpkin-flavored offerings: Dunkin' in 2007 and McDonald's in 2013. Starbucks tested the beverage in 100 stores in 2003 and sold it in 79 markets in 2024 while operating in 88 markets globally. Starbucks' net revenue rose from $4.1 billion in 2003 to $36.2 billion in fiscal 2024. Mentions of pumpkin spice on U.S. menus increased 33.8% between fall 2014 and fall 2024.
The seasonal Pumpkin Spice Latte has returned to Starbucks menus in the U.S. and Canada. The Pumpkin Spice Latte is Starbucks' most popular seasonal beverage, with hundreds of millions sold since the espresso drink's 2003 launch. It's also produced a host of imitations. Dunkin' introduced pumpkin-flavored drinks in 2007; it beat Starbucks to market this year when its fall menu debuted last week. McDonald's introduced a pumpkin spice latte in 2013.
- 100: Number of Starbucks stores that sold the Pumpkin Spice Latte during a test run in Vancouver and Washington in 2003. The following year it launched nationally. - 79: Number of markets where Starbucks sold the Pumpkin Spice Latte in 2024. At the time, the company had stores in 85 markets around the world. It now operates in 88 markets.
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