The Red Sox's 2024 season saw them return to .500 with an 81-81 record, but their local broadcast ratings on NESN fell slightly, indicating that mediocrity isn't enough for diehard fans anymore.
Despite a peak in ratings during June and July, the overall rating for Red Sox broadcasts on NESN in 2024 averaged 2.47, a drop from 2.64 in 2023, suggesting that the team needs significant improvements.
The viewership of the Red Sox on NESN decreased significantly in September as the team struggled in performance, illustrating how poor outcomes can directly affect fan engagement and viewership.
To potentially boost NESN's ratings, an offseason strategy focusing on high-end talent acquisition seems desirable, similar to how playoff teams have grown their viewership significantly.
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