When over-the-top (OTT) streaming providers like YouTube TV, FuboTV, and DirecTV first entered the market, they promised to give viewers more flexibility to pick and choose the channels they wanted - like NESN, the official broadcaster of the Boston Red Sox and Boston Bruins - all while saving money on their cable bill in the process. Instead, these OTT providers and the broadcast rights holders keep raising their prices and getting into contract fights,
Good Karma Brands has entered into a partnership with the New England Sports Network and SportsNet Pittsburgh to manage digital advertising sales focusing on live game broadcasts.