Red Sox chief marketing officer Adam Grossman stated, 'We will unveil a City Connect 2.0 uniform in 2025 and will no longer wear our blue alternate jerseys.' This decision reflects a shift in uniform strategy, embracing the unique identity brought by the City Connect line.
Grossman emphasized the positive reception of their current yellow uniforms, saying, 'Given the popularity of our yellow uniforms with our players and fans, we have elected to keep it as a core uniform offering for the foreseeable future.' This highlights the team's commitment to evolving its visual branding.
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