In a record-breaking bad season, the White Sox lost fans they might have had but now never will
Briefly

"Over the course of this miserable White Sox season, I've received emails from fans renouncing their allegiance to the team. I'm sure others in the media have gotten similar declarations. People have had it up to here with chairman Jerry Reinsdorf…"
"But what about all the might-have-been Sox fans out there, the ones who were in the market for a team to follow? The kids who saw a club on its way to a historical embarrassment this season and said, 'Yeah, I don't think so'..."
"Assuming the Sox will be bad next season, too - call it a hunch - that will be three straight seasons of awfulness. That's not a generation of lost fans, but it's not a blip, either."
"It's why a rebuild, known among honest folks as a tank job, is a terrible business plan. It entails several years of earnest losing, and it's not fair to fans..."
Read at Chicago Sun-Times
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