"During the COVID-19 housing boom, successful real estate agents thrived through strong community ties; now they need consistent marketing post-pandemic to sustain growth."
"Kelley attributes much of her success to commitment to Zillow's Premier Agent program, emphasizing that adapting marketing strategies is crucial for surviving fluctuating market conditions."
"Despite a slowing housing market, Kelley persists with her marketing approach and closed 71 transactions worth nearly $40 million, underscoring her tenacity and strategy."
"Kelley learned that to achieve a seven-figure income, investing in resources like Zillow was essential; this mindset shift allowed her to scale her business effectively."
The Boise housing market experienced remarkable growth during the COVID-19 pandemic, with median list prices soaring. Real estate professionals, previously buoyed by community referrals, faced challenges as the market shifted. Kelley, a successful agent, emphasized the importance of consistent marketing, particularly through Zillow's Premier Agent program. Despite the current market slowdown, she reported impressive sales figures, attributing her success to a shift in strategy which included investing heavily in advertising. Kelley's journey illustrates the need for tenacity and adaptability in an evolving market.
Read at www.housingwire.com
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