Since the election, there appears to be a dramatic shift in the market for Trump-branded real estate. Previously, properties bearing his name experienced a notable decline in value, with a 23 percent drop reported over a decade in Manhattan. However, luxury brokers now observe a resurgence in buyer interest. This turnaround is underscored by serious inquiries into formerly unpopular properties, marking a stark contrast to the buyer behavior observed prior to the election, where lowball offers and negotiations were commonplace.
Since the election, luxury brokers report a noticeable shift in attitude toward Trump-branded properties, where buyers once pursuing low bids are now serious about purchasing.
Lisa Simonsen notes that it’s been 'night and day' regarding the interest in Trump-branded properties, indicating a significant change in buyer perception.
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