REI Co-op has announced the permanent closure of its Cambridge location, set for April 3. Opened in June 2021 as a small-format store, it was designed to cater to the local community with a focus on urban outdoor activities. Despite its innovative approach, the store did not meet the co-op's performance goals, leading to its closure. REI expressed regret for the inconvenience caused to members and the outdoor community, affirming that no other regional stores will close and no new locations are planned.
REI announced the permanent closure of its Cambridge store due to underperformance, marking an end to its small-format so for urban community needs.
The store, opened as REI's first small-format store in June 2021, was unable to meet the co-op's operational goals despite product curation for local activities.
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