Zillow's analysis reveals that current renters prioritize pet amenities and in-unit laundries over traditional luxuries like pools, highlighting a shift in renter preferences.
In-unit laundry setups and off-street parking top the list of sought-after amenities, reflecting the pressing needs of Boston renters amid fierce parking competition.
The emphasis on air filtration systems has drastically increased renter interest, generating 72% more saves and 79% more shares on Zillow Rentals due to COVID-19's lasting impact.
Interestingly, community features that promote social interaction, like happy hours, doubled their relevance, achieving 50% more saves and 67% more shares from renters.
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