Melissa Sterling of Better Homes and Gardens Real Estate Heritage Group announced the acquisition of Advantage Realty Properties, which aligns with their growth strategy emphasizing shared values. This partnership aims to enhance market presence in Middle Tennessee through collaboration and professional development. Advantage Realty Partners, founded by Lora and Mitch Umbarger, will integrate into the Heritage Group, allowing agents increased access to resources. Lora will continue as principal broker, while Mitch focuses on sales. The deal promises an opportunity for personal and professional growth for agents leveraging training and marketing platforms.
We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brand's robust tools, technology and support.
This acquisition expands our bench of knowledgeable professionals and adds regional expertise in neighboring counties, strengthening our service to a broader footprint without sacrificing local insight.
Joining forces with Melissa and her team isn't just about expanding - we're evolving together. It is an opportunity for the agents to grow personally and professionally.
With increased support, branding power and fresh tools, we look forward to leveraging a comprehensive marketing platform, expansive learning resources and a continued focus on culture.
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