The article highlights the contrasting approaches of two landlords, Morgan and Doug, towards their tenants in the Beacon Hill area of Boston. Morgan seeks to maximize profits at the expense of tenants' livelihoods, while Doug advocates for fair treatment and compassion. As the rental market crashes two years later, Morgan faces dire consequences, ending up homeless, while Doug finds support through friends. The narrative serves as a cautionary tale about the importance of ethics in business dealings and the social responsibilities landlords hold.
"Raise rent too high," Doug said, "and people won't be able to afford it," Morgan replied, "That's too bad. Let them move out. We'll replace them with a better class of people."
"It's not ethical, Morgan. You have to treat people fairly. You can't take advantage of them."
In two years, the Boston apartment rental market crashed. Morgan and Doug couldn't pay their mortgage and went bankrupt.
Morgan ended up homeless while Doug managed with help from his brotherhood of friends.
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