Stanford and Cal entered the Atlantic Coast Conference (ACC) for the 2024-25 season, noting significant benefits despite the challenges of travel. Coach Kyle Smith acknowledged a moment of distraction during practice due to the presence of Coach K. Players like Andrej Stojakovic expressed appreciation for the exposure the ACC offers. Athletic director Jim Knowlton highlighted that while the Pac-12 was previously beloved, it lacked national reach, and the ACC move is enhancing their brand visibility among alumni and fans alike.
Everyone loved the Pac-12. It was magnificent in so many ways, Knowlton said. But I honestly think what we learned is that, because of the distribution challenges with the Pac-12 Network, it really was a regional brand.
It's given us the exposure that Cal needed, Bears guard Andrej Stojakovic said after the team's season ending 78-73 loss to rival Stanford in the conference tournament. It's been a heck of an experience. I wouldn't change it for anything.
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