Boston's 2026 NWSL franchise is changing its name from BOS Nation FC after facing significant ridicule over its initial launch. Despite the negative reception of its name and marketing campaign, which featured the slogan 'Too Many Balls', the team is now focused on building a more inclusive brand. Majority owner Jennifer Epstein expressed gratitude to fans for their constructive feedback, emphasizing the importance of their support. Additionally, the franchise continues to navigate financial and legal challenges related to the renovation of White Stadium, critical for its successful launch.
Boston's NWSL franchise will change its controversial name, BOS Nation FC, after backlash. A new name will be revealed soon, with updates on branding in the summer.
Jennifer Epstein stated, 'We aim to build a lasting legacy that makes all our fans feel welcome...we could not have completed this process without your input.'
The team's expansion bid relies on a public-private partnership with Boston for a stadium renovation, facing legal and political challenges ahead of its 2026 launch.
The budget for the stadium has roughly doubled since its initial proposal in 2023, indicating significant financial and logistical hurdles as the project moves forward.
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