Welcome to the 'News Jungle': Boston Influencers and the Future of Local Media
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Welcome to the 'News Jungle': Boston Influencers and the Future of Local Media
"In the bright, brand-new lobby of a Back Bay advertising agency, a step-and-repeat bearing the city of Boston's seal is set up like a Fashion Week photo wall. Mayor Michelle Wu, cradling her infant daughter, leans in for snapshots with a steady stream of visitors: a woman in a crimson corduroy coat, another in a cardigan dotted with three-dimensional flowers."
"The cast includes @bucketlistboston's Kate Weiser (195,000 followers on Instagram) and Sam Westby (74,000 on Instagram; 51,000 on TikTok), a Ph.D. candidate at Northeastern who moonlights as a bikefluencer. There's Gia Bueno (@giamiapia_, 44,000 on Instagram), a "brand strategist" and creative, and Koko Dubuisson (@hautekoture, 16,000 on Instagram; 29,000 on TikTok), a "stylist/nurse/creator" and first-generation Haitian American who uses her face time with the mayor to advocate for more space in the city for creatives."
"From a few feet away, the city of Boston's first-ever Content Creator Summit feels more like a reunion than a municipal initiative. Around long tables, creators swap tips, show one another what's working on their screens, and angle for better light. The atmosphere is equal parts networking event and dinner party. Many attendees had followed each other for years but never met in person. Everyone smiles broadly, while many instinctively lift their phones for a quick selfie after the official shot."
A Content Creator Summit in Boston brought together a broad cross-section of local social-media creators in a celebratory, networking atmosphere. Mayor Michelle Wu attended and posed for photos while creators from fashion, food, comedy, and civic engagement mingled and traded practical tips. Attendees ranged from high-following influencers to niche creators and included individuals advocating for more creative space in the city. Conversations covered audience growth, avoiding burnout, and how to make a living when creative work requires performing a version of oneself. The event emphasized in-person connection, peer learning, and civic engagement within the creator ecosystem.
Read at Boston Magazine
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