The unveiling of BOS Nation FC invited immediate negative backlash, especially concerning their marketing campaign, with some branding elements perceived as offensive to the LGBTQ+ community.
The ownership acknowledged their missteps, publicly apologizing to the LGBTQ+ and trans communities, emphasizing their commitment to inclusivity in their brand moving forward.
Critics of the initial launch pointed out particular phrases in the promotional video, sparking conversations about sensitivity in marketing materials for women-oriented sports teams.
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