As a founder, your job is to assess this runway - your available time, resources and market opportunity. Is there enough momentum for takeoff? Should you push forward, or is it time to pull the brakes and pivot?
Despite my experience, I can't count how many times I've wrestled with the urge to quit - whether it's freezing progress, pivoting or walking away entirely.
The concept of success for a startup often remains fluid, and that ambiguity can create a space for internal negotiations: Should I persist, or is it time to move on?
The takeoff analogy serves as a framework for one of the most challenging questions entrepreneurs face: When is it time to quit, and when should you double down?
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