Taylor Swift's decision to self-publish her upcoming book reflects a significant shift in the publishing industry, emphasizing an evolving relationship between celebrities and traditional publishers. Her choice signals a move toward greater autonomy for authors, indicating they can capitalize on their brand without the help of established publishers.
David Shelley, the CEO of Hachette, remarked at the Frankfurt Book Fair that his company would focus on helping readers discover an author's existing catalog rather than merely relying on blockbuster releases, showing an adaptation to the changing landscape.
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