In 2024, sales of science fiction and fantasy books in the UK jumped by 41.3%, largely attributed to the romantasy trend favored by TikTok's BookTok community. Overall, fiction sales rose by 6.2%, with Rebecca Yarros's 'Fourth Wing' leading the charge as the best-seller in the genre. Meanwhile, nonfiction sales, especially autobiographies, declined significantly, indicating shifting consumer interests. Genres such as romance and erotic fiction also performed well, reflecting a trend towards more prominently categorized romance in bookstores, as noted by industry experts.
Rebecca Yarros, the leading author behind the romantasy boost, remained the best-selling figure in science fiction and fantasy in 2024, with her novel Fourth Wing achieving remarkable sales.
Sales in the genre of romantasy have surged, significantly driven by its popularity on TikTok's BookTok community, impacting the overall market trends in fiction.
The sales of nonfiction, particularly in the realm of autobiographies, have faced a considerable downturn, with notable celebrity memoirs failing to attract readers in recent quarters.
Romance and erotic fiction also experienced impressive growth in sales last year, suggesting a broader shift in how these genres are perceived and marketed by publishers.
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