Jack Edwards, a sensation in the book world, is revolutionizing publishing on platforms like YouTube and TikTok, showcasing the rise of content creators in literature.
The BookTube and BookTok community has redefined publishing norms, where the creators' personal tastes, rather than traditional gatekeepers, shape what becomes a bestseller.
In 2021 alone, BookTok played a pivotal role in selling over 20 million printed books, illustrating the significant impact of social media on publishing.
Publishers have shifted strategies to engage with young influencers like Jack Edwards, recognizing their power to turn average titles into bestselling phenomena.
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