Barnes & Noble is experiencing a resurgence with plans to open over 60 new bookstores in 2025, having already opened 23 stores this year. After years of downsizing due to competition from Amazon and changing consumer behaviors, the company is now thriving. Key factors in this growth include the influence of TikTok's #BookTok and the rising trend of 'third spaces' that encourage social interaction. Many new bookstores are incorporating cafes or bars to create environments that foster community connections, particularly appealing to those feeling isolated.
Barnes & Noble is experiencing tremendous growth as it opens new stores, having opened 23 bookstores in 2025 alone. The strategy of empowering local booksellers is proving successful.
Consumer demand for bookstores has rebounded, significantly attributed to social media trends like TikTok's #BookTok, as well as the rise of 'third spaces' for social interaction post-pandemic.
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