'God forbid that a dog should die': when Goodreads reviews go bad
Briefly

The most recent featured Cait Corrain, the fantasy author who set up an elaborate network of fake accounts to post positive reviews of her own forthcoming book as well as negative reviews of authors she felt were her competitors.
But is it? Does it sell books? Does it make and break careers? The flashy, funny stories that have emerged about the site over the last several years have done exactly what its proprietors surely want: make it seem like Goodreads is important.
Read at the Guardian
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