"When in Rome by Sarah Adams is disguised as 'Freshly Baked Slow Burn Rom-com.' Spoiler Alert by Olivia Dade becomes a 'You've Got Mail-esque Romance.' Sometimes a whimsical drawing accompanies the description."
"People love it," Paul Colarusso, the communications director for the Strand, said. "We put it right at the front of the store because it quite literally stops people in their tracks."
"Bookstores that have embraced 'Blind Date Books' say they are beloved by customers. People are attracted to the element of surprise..."
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