""We started by asking everyone to collect images regularly. Just spontaneous snapshots as we went. Of everything. Sketches, screens, notes, half thoughts, moments in motion. Over time it became this huge grab bag of elements," Simon says."
""Usually, everything people see is polished and finished. Smoothed out. It makes it hard to see that creativity is messy, uncertain, and full of wrong turns. Creativity is often presented as certainty, when in reality it is full of doubt, disagreement, excitement, and moments where you feel completely lost... The point of the book is the mess", he adds."
""You might not open it, but you cannot ignore it," Simon says."
Team members collected spontaneous images, sketches, screenshots, notes and half-formed ideas regularly, building a large archive of raw material. The group chose to fix that ephemeral material into a permanent, heavyweight book that records creative methods and moments. The layout intentionally resists polish and case-study formality, favoring collaged pages where screenshots, photos, mockups and drawings collide. The book celebrates messy, uncertain creativity, exposing doubts, wrong turns and shared excitement. Stamped neon green and produced at twelve-inch vinyl scale, the publication functions as a bold manifesto and a reminder of the privilege of making things together.
Read at Itsnicethat
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