While many authors coming from an entrepreneurial background understand the importance of SEO and social media ads, they may overlook another valuable resource: Kindle and NOOK advertising. Twenty-four percent of Americans aged 30-49 own an e-reader, and many of these devices feature advertising of some sort.
Local media can be a surprisingly powerful method for gaining additional press surrounding your book release. After all, as a first-time author, you're not likely to land a profile in The New York Times unless you already have a sizable following in your industry.
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