In 2021, Will Champion and his friends aimed to turn their Dungeons & Dragons hobby into a career by forming 'The Bards of New York', streaming their gameplay on YouTube and Twitch. Their venture saw a significant boost in 2023 when a viral clip of their stream garnered 3.5 million views, amplifying their audience. This success highlights the rising popularity of tabletop role-playing games, which have evolved from niche pastimes into culturally significant activities enjoyed by diverse audiences.
Once considered a niche game for fantasy nerds to play in someone's basement, tabletop role-playing games have entered the mainstream.
The Bards of New York, with four 20-somethings, began streaming a D&D campaign, gaining traction on Twitch and creating a community around gaming.
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