Target is experiencing a notable decline in foot traffic for the tenth consecutive week, with a drop of 9 percent in February and 6.5 percent in March year-over-year. This downturn coincides with a boycott initiated over the company's choice to discontinue its diversity, equity, and inclusion (DEI) programs, as encouraged by pastor Jamal Bryant. In contrast, Costco, which maintains its DEI stance, has seen increasing foot traffic. Target's shift in policy marks a significant departure from its previously strong commitment to inclusivity, particularly regarding LGBTQ+ initiatives.
The boycott against Target appears to be impacting foot traffic significantly, as their stores have seen a decline for the tenth consecutive week.
Target's decision to end its DEI initiatives has led to a noticeable drop in foot traffic, contrasting with Costco, which continues to see an increase.
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