The article discusses how negative perceptions of the African continent hinder its economic growth and affect societal welfare, costing up to $3.3 billion yearly according to research by Africa Practice and Africa No Filter. It highlights local and global efforts to combat these stereotypes through advocacy and authentic storytelling. The discussion includes contributions from artists, entrepreneurs, and media experts who emphasize the importance of showcasing Africa's diverse cultures and achievements. This shift in narrative aims to empower African voices and create a richer understanding of the continent's potential.
According to research by Africa Practice and Africa No Filter, the negative stereotypes perpetuated about Africa in global media are costing the continent a staggering $3.3 billion each year.
Guests discussed the urgent need to change the global narrative around Africa, emphasizing the importance of showcasing the continent's diverse cultures, achievements, and potential through authentic storytelling.
Fuse ODG expressed his belief that African artists and entrepreneurs are crucial in reshaping perceptions, advocating for a new narrative that reflects the continent's vibrancy and resilience.
Aida Muluneh highlighted the role of art as a powerful communication tool, noting that it can help dismantle stereotypes and inspire a more positive view of Africa in the world.
Collection
[
|
...
]