Disney's decision to premiere 'Snow White' at a secluded castle in Segovia, Spain, underscores its efforts to manage star Rachel Zegler's public image amid controversy. Zegler has faced backlash since her casting for critiquing the original animated classic as 'extremely dated' and promoting a storyline where her character does not rely on a prince for salvation. This move to cast a Latina in the lead role was seen as industry progression but has sparked debate about the film's messages and public reception.
Disney's promotional strategy at a remote castle in Segovia aimed to distance star Rachel Zegler from an audience that finds her divisive, echoing past controversies.
Zegler's remarks on the original 'Snow White' being 'extremely dated' and her character not waiting for a prince signal a departure from traditional Disney narratives.
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