Adrianne Shropshire, executive director of BlackPAC, emphasizes that campaign efforts are focused on motivating Black voters to turn out rather than persuading them, stating, 'For Black voters, this isn't about persuasion at this point; it's about turnout.' She notes that the priority is to engage those uncertain about voting, saying, 'It's about getting those people who are saying, 'I don't know if I'm going to vote' to show up to the polls,' reflecting the urgency of the campaign as Election Day approaches.
LaTosha Brown, co-founder of Black Voters Matter, highlights the challenge of misinformation as a significant barrier to voter turnout. She explains, 'It's been an uphill battle to beat back misinformation ahead of Election Day. When everything coming through your feed is negativity and lies, that's going to have some impact.' However, she finds encouragement in observing younger Black men rejecting the negativity, asserting, 'But even with that impact, we're still seeing younger Black men saying, 'No, we're not going for that.''
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