"Whoever wins doesn't just inherit movie studios. They inherit the entire sports infrastructure that controls how World Cups reach fans worldwide. And for die hard wolrd cup fans, that matters a lot more than any Hollywood headline. If Paramount wins, they get all of WBD's sports assets in one fowl swoop - Eurosport included. Paramount already handles major live sports like the NFL and Champions League, meaning they actually have the capacity to fold mountain biking into a broader, more stable sports ecosystem."
"If Netflix wins, things get murkier. Their offer was structured around content and studios, not sports. Live sports are still new territory for Netflix, and they don't have the infrastructure WBD uses now. If they carve off pieces of the company, World Cup streaming rights could end up in limbo while they figure out what to do with them - and could potentially lead to yet another round of reshuffling."
Warner Bros. Discovery currently controls World Cup broadcasting through Eurosport and Max/Discovery+. Paramount launched a $108 billion hostile takeover bid while Netflix issued a competing offer that Warner's board initially backed. A Paramount acquisition would add Eurosport and other sports assets to an established live-sports portfolio, potentially unifying coverage but risking cuts to niche events. A Netflix acquisition would center on studios and content, leaving live sports infrastructure uncertain and possibly causing rights to be carved off or enter limbo. Existing broadcast fragmentation and paywalls heighten the risk of further disruption for fans.
Read at BikeMag
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