This year's Tour de France features increasingly extravagant helmet designs that have desensitized fans to novelty. Jonas Vingegaard's red and white helmet stands out due to its connection to a sponsorship deal with Bygma, a Danish supplier of tools and construction materials. His helmet colors echo Denmark's national flag. Wout Van Aert also sports a distinctive helmet, showcasing personal sponsorship branding. As riders embrace unique designs, traditional helmets struggle to garner attention amidst the more flamboyant styles on display.
The helmets of cyclists in this year's Tour de France have become increasingly outrageous, blending sponsorship colors with personal design preferences.
Jonas Vingegaard's custom red and white helmet reflects a partnership between his team and Bygma, mirroring the Danish national flag's colors.
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