"To be honest, you need a lot of money to be one of the best. I also had some conversations and negotiations with investors in Arabian countries. But for me, this did not really feel right," Denk tells Cyclingnews, speaking at his team's December training camp.
"Then I had conversations with Red Bull which is just 45 minutes from my hometown... we speak the same language, and the same dialogue, and I had a really good feeling.
"The potential to invest in better riders, for the present and future. The potential to invest in areas of nutrition, technical development, and mental performance - three aspects Denk sees as vital in modern cycling."
"The obvious added experience in sports performance from the Austrian company... support in legal, accounting and human resources are also important improvements offered by Red Bull's entry."
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