Trek Celebrates Its 50th Anniversary with Limited Edition Collection

"reflects the brand's origins and its purpose for the next 50 years: changing the world through bikes."

""There are surprises everywhere on the frame," said Micah Moran, Trek's Art Director and lead designer on the project."

"It's a bike you can ride and a story you can explore."

Trek Bicycles unveiled a limited-edition 50th Anniversary collection comprising The First 50 Project One ICON, The First 50 Replica, and No. 76 Project One ICON. The bikes are available for pre-order only during a six-week window ending April 13, 2026. The First 50 paint scheme incorporates 50 separate graphics that represent innovations, values, people, sustainability milestones, and defining moments across Trek's history. Graphics include the original barn, founders, sustainability initiatives, and tributes to Gary Fisher and Keith Bontrager. The design embeds many visual surprises across the frame, with each element tied to real events that shaped Trek and cycling.

Read at Bikerumor