Matthew "Matty Active" Johnson highlights that the mountain biking industry neglects the vast majority of potential riders by marketing high-performance gear and extreme stunts.
Johnson argues that the perception of mountain biking involves needing expensive gear and high-performance bikes, which discourages many from simply enjoying the sport on accessible trails.
He emphasizes that most beginners think they need expensive bikes for mountain biking, overlooking more accessible trails that can be ridden with budget-friendly options.
Johnson’s perspective serves as a reminder to the biking community about the importance of inclusivity and accessibility in the sport, breaking down misconceptions about equipment and skill.
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